American comedian and show
host Steve Harvey has announced that the popular game show will start its
productions in South Africa and Ghana. Harvey who is in Africa to promote the
deal made the announcement Monday, August 26 at a press conference in Johannesburg.
“Bringing Family Feud to Africa has long been a
dream of mine,” Harvey is quoted saying by Deadline. “I believe Family
Feud will become a household name for local South African and Ghanaian
families. And this is just the beginning in Africa. I expect this show to lead
to multiple media and business projects in and throughout the continent.”
The local South African version of the show will start production in Johannesburg in late 2019 and begin airing in the second quarter of 2020. The productions will be handled by Rapid Blue, part of the BBC Studios international family of production companies and Fremantle. Family Feud Africa will be hosted by the American TV legend.
The game show pits two families against
each other, the family that gives the most popular answers to surveyed
questions, takes the cake. The show has
been on air since mid-70s. Harvey has hosted the show since 2010.
This move is part of a shift to Africa, a trend that proves Africa is the next big business market.