The tech corporation has announced that it will be permanently closing all its retail stores across the world permanently and it will be shifting all retail functions to the digital space for good. This is after it closed most of Microsoft Store offices in March due to COVID 19 pandemic.
Microsoft says its staff will continue to offer support to customers online while working remotely and at Microsoft corporate locations. The company has spared four locations which it says will be among “reimagined spaces” that will serve its customers, they are in London, NYC, Sydney, and Redmond campus.
“With significant growth through its digital storefronts, including Microsoft.com, and stores on Xbox and Windows, the company will continue to invest in digital innovation across software and hardware. New services include 1:1 video chat support, online tutorial videos, and virtual workshops with more digital solutions to come.” Microsoft said in a press release.
Many companies across the world have been greatly affected by the pandemic forcing businesses to close or lay off staff. Though Microsoft has not announced any plans for lay offs it’s safe to imagine that the company is coming to terms with the fact that the pandemic might not end soon and will have lasting impact physical customer traffic is also expected to reduce in the coming months therefore informing the company’s latest “new approach to retail” decision.
Microsoft also announced that Xbox will be shutting down the Mixer streaming service following a new deal with Facebook Gaming.