\\Sony unveils new GSA CEO Patrick Mushatsi-Kareba
Patrick Mushatsi-Kareba has been appointed as the new CEO for Sony Music Entertainment, Germany, Switzerland and Austria (GSA).
Patrick Mushatsi-Kareba who replaces Philip Ginthör will be based in Munich and will report directly to the newly appointed Sony Music Entertainment President of Continental Europe, Africa Daniel Lieberberg.
“I have worked with Patrick for a number of years and I am delighted to have him taking on this key role. He is a charismatic and innovative leader with a strong background in both A&R and digital business” Lieberberg spoke of the new appointee, he added “His unique combination of skills, which draws on all sides of the value chain, will help us further build on the great artist development coming out of the GSA region and maximize the many commercial opportunities for Sony Music’s artists.”
While accepting his new role Mushatsi-Kareba said. “I would like to thank Daniel for his continued confidence in me, and I am thrilled for the opportunity to lead the talented team at Sony Music GSA. I look forward to working with all the accomplished executives at Sony Music and the many wonderful artists across Germany, Switzerland and Austria to further expand our success in the region.”
Prior to joining Sony Music Entertainment, Patrick Mushatsi-Kareba worked as General Manager of Marketing & Digital, Universal Music Germany since 2016 and before he spent 8 years at Apple where he was responsible for overseeing the music markets in Germany and Austria, and later added responsibilities for Italy, Switzerland and PAN-EU.
Earlier in his career, he helped develop and lead Deutsche Telekom’s digital music strategy from 2002-2005, and also served as a music manager and journalist.
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