The latest actions by Warner Music to go for German police from North Rhine-Westphalia may have drawn sharp criticism from social media users but the music company has insisted that if the song is used for promotion purposes then a dubbing license must be sought.
“In these difficult times, it is more important than ever that artists and performers are paid for their music when it is used by third parties to enhance their reputation,” The BBC quotes Focus.
‘Jerusalema’ a song by South African artist DJ Master KG became a global hit last year in the midst of a pandemic, with many people including businesses and organizations creating ‘challenges’ and memes that would spread like wild fires. The latest action by Warner Music has now forced several organizations to delete the videos uploaded online or opt not to engage in the online ‘challenges’.
North Rhine-Westphalia state has however not revealed how much it has paid to the music company even as other organizations confirmed receiving demand letters from Warner Music.
Many engaged in the social media challenge dancing to the song as a way of spreading happiness during the pandemic leading to the popularity of the song.